Our Services

We are dedicated to client success and providing innovation that matters.

  • Mobile Strategy & Architecture
  • Application Concept & Design
  • iOS, Android, & Web Development
  • Loyalty Programs & Gamification
  • Social Media Integration
  • Web Services & Integration
  • Data Management & Analytics
  • Enterprise Cloud Integration
  • Solutions for the Internet of Things

Our Approach

Agile Managment
Predictable Results

Every project begins with understanding your business goals, budget and timeline. We follow a formal and collaborative Agile development approach that starts with a concept phase to identify your business needs, locate any gaps, and follow through with two week development cycles to incrementally deploy a POC, MVP, and full solution that meets all of the stakeholder’s objectives.

Scalable Solutions
Maintainable Solutions

Our highly configurable cloud platform and extensive code library allows clients access to rich feature sets without the maintenance burden that comes with the rapidly evolving mobile landscape. Our scalable solutions can be deployed onto your existing backend infrastructure or can be hosted with our top tier partners Amazon, IBM, and Microsoft.

Grow Meaningfully
Meaningful Innovation

We are technologists and are fully engrossed in everything mobile. Our fingers are on the code everyday embracing the newest trends. We can help tailor your mobile strategy and connect you to the newest innovations that will add meaningful business value and enhance user experience. You continue what you do best and leave the implementation to us.

Grow Creatively
Local Team

Our entire team is located in Newport Beach, CA. You will personally get to know the developers on your project and collaborate with them face to face. In addition, we teach at the University of California Irvine and are involved with various institutions on campus. This provides us access to great talent, fosters the local community, and helps us keep you up to date with emerging technologies.

Together, We Create Innovation that Matters

Our Platform

Catch the wave of opportunity with our secure, robust, and sustainable mobile solutions.
3rd PartyAPIs 3rd PartyData 3rd PartySites & Apps Web Application RESTServices Admin WebApplication IOS ANDROID WINDOWS BROWSER Database Rules Engine ContentStorage Text Email PushNotifications Business Objects AdministrationApplication
Smile Beacon
  • Versatile software
  • Sustainable platform
  • Foundation for growth
  • Build audience communication
  • Mobile engagement
  • Analytical tracking
  • Extensive code libraries
  • Agile development
  • Applicable across industries
  • Extensive server technologies
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Collaborative Involvement at Every Step of the Way

Our Executive Team

A team of talented, fun, and AGILE developers creating ongoing solutions for clients around the world.
Ralf Brockhaus
Ralf Brockhaus
Chief Executive Officer

Ralf founded Smilefish in early 2011. He holds a Master's Degree in Computer Science and 20+ years of experience in software development ranging from startup companies to senior management positions at IBM.

Frank Ayars
Frank Ayars
Director Software Development

As a UC Riverside graduate of 1995, Frank has been passionate for software development and managing projects. Aside from work, he loves spending time with his extra large family.

Justin Toyama
Justin Toyama
Project Manager/Mobile Developer

Justin is a Senior Project Manager and Lead iOS Developer. He also teaches iOS Programming through University of California, Irvine Extension.

Our work is our play
Jump in and experience the fun


Great Vision + Great People = Success.
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iOS Developer
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Android Developer
Windows Mobile Developer
Mobile Developement Intern
Front-End Developer
Back-End Developer
Web Developement Intern
"With Smilefish we were able to not only grow our audience, but engage and track for better connection and conversion" - Luke S
Contact us

Smilefish Corporation

4590 MacArthur Blvd, Suite 500
Newport Beach, CA 92660

tel: (949) 502-5249